Every fundraising campaign needs a specific goal. To measure campaign success, most nonprofits typically choose a combination of the following key metrics:
• Raise $X
• Acquire X new donors
• Recruit X fundraisers
These immediate goals are important to establish when launching a fundraising campaign. However, there are other metrics you should consider that can help your organization grow—beyond just a single campaign.
Here are six fundraising goals that can help your organization succeed in the long run.
1. Raise Brand Awareness
While fundraising campaigns set out to raise tons of money, perhaps you’ll want ... continue reading