Startups and for-profit companies test new products with early adopters before releasing them to the larger market. Once the product is ready, these individuals help build excitement and spread the word to their networks.
Nonprofits have early adopters too, especially when it comes to fundraising. This first wave of fundraisers helps peer-to-peer campaigns gain momentum. Once the campaign is opened up to the general public, it has a solid base upon which it can build. You just need to identify these early fundraising adopters and proactively bring them into the fold.
Who Are My Early Adopters?
These are the people who are mostly likely to get behind ... continue reading